Eight180 extreme adventure wear commissioned me to design the entire company image. We started with a brand new logo design, which was the first process in creating the entire company image. Following the brand new logo was the t-shirt / apparel design range. I worked closely with the screen printing company to produce unique individual designs for men and women that would capture the essence of what 8180 was about. Once the apparel range was up running and in production I started on a completely new design for the company web site. The web site is the first major point of contact with customers wanting to find information about 8180 and the opportunity to buy clothing directly from the web site. The web site had to reflect the company image and style. We wanted it to portray fun and excitement along with fast loading graphics, clear and precise content delivery and easy navigation for people to find there way around. This brand new design also incorporated major development for search engine ranking.