ace3design - Web site design, Graphic design, T-shirt design, Poster Art, Computer Art, Marketing, Search engine optimization


	HOME \| MARKETING \| PRINT \| NEWSPRINT \| WEB \| IDENTITY \| PHOTOS \| CLOTHING \| CLIENT LIST \| PROFILE \| LINKS \| CONTACT

Marketing - IMC Integrated Marketing Communications Design.

Business Marketing can be an intimidating and daunting task, in the past a few print ads in local newspapers and related magazines, a generic TV commercial and some basic product promotion was enough to get you by.

In today's modern high speed information media saturated society a more stringent and structured Marketing plan is required to get your message out there..

So what is an IMC plan, well it is basically a document that outlines your business marketing strategy generally based on a 1 year cycle.

I work with business owners and marketing executives in helping implement and effectively bring to life any IMC plan for your business.

My latest work with IMC is a tourism business based in Beautiful British Columbia Canada; Skydive Vancouver.

Skydive Vancouver commissioned me to help implement and develop an IMC plan to suit the local & international tourism market.

I started with the crucial and most definable element, the logo. I worked on a bunch of designs trying to incorporate the sense of fun, excitement and an air of professionalism to help portray the company image.

Once the logo was finalized I started on a major overhaul of the business web site. This phase took the company web site presence to a whole new level. I incorporated all the major elements to help visitors find there way around the site with a solid navigation panel, easy to find content and major work for search engine optimization. The web site ranks number one in google for the search term "Skydiving in Vancouver".

The Integrated Marketing Communications Plan one of the most vital elements in any business it helps to steer a company and drive sales. Track all of your Marketing efforts weather it be Print, Web, Radio, Television, Brochure Racking what works for you how does your Business respond to the things you do? What is the return on your Marketing efforts? Who are your target audience? mmmmmmm

- CASE STUDY -

Skydive Website

Skydive Logo

Skydiving Posters

Trade Shows

Skydive Vancouver is one of my latest projects. This company commissioned me to redesign the entire company image. I started with a brand new logo which then followed by an entire web site overhaul. I also initiated major search engine techniques to rank number one in Google. This was closely followed by new poster design and large format banners which were used in the major trade show at BC Place Stadium earlier in February. To follow the new high impact visual marketing initiative a digital display presentation was also completed and presented at the trade show. I also introduced and designed an extreme skydive clothing range to be sold in the parachute shop downtown Vancouver. This included 5 brand new t-shirt designs and embroided caps with new logo.
....... read more........